DOTSEP
PREPARING THE FIELD / 0%
OUTDOOR / LURE FISHING / EXPLORATION

DOTSEP

点迹
EXPLORE FROM DOT
从点出发，探索人与自然的关系。
Starting from a point, exploring our relationship with nature.
品牌故事EXPLORE OUR STORY 探索产品EXPLORE PRODUCTS
SUZHOU / CHINA   —   2026
SCROLL
01 / ABOUT DOTSEP

DOTSEP·点迹
从源头与自然出发

DOTSEP.
A BRAND BUILT AROUND PRODUCTS AND NATURE.

DOTSEP 是一个以路亚为核心的户外品牌。从路亚开始，我们关注真实使用、设计细节与人与自然之间的连接，并持续探索更多可能。

DOTSEP is an outdoor brand built around products. Starting with lure fishing, we focus on real use, design details and the connection between people and nature — while exploring what comes next.

DOTSEP / BRANDPRODUCT / EXPLORATION
02 / PRODUCTS

从产品开始探索

EXPLORE THROUGH PRODUCTS

从鱼饵开始，逐步建立围绕作钓、装备与户外生活的产品体系。

Starting with lures, we are building a product system around fishing, equipment and outdoor life.

DOTSEP 米诺
LURE / 001

MINNOW

米诺 · 水层搜索 · 细腻泳姿

Minnow · Water-column search · Refined action

DOTSEP 波爬
LURE / 002

POPPER

波爬 · 水面诱鱼 · 强烈水花

Popper · Surface fishing · Aggressive splash

DOTSEP 小胖
LURE / 003

CRANKBAIT

小胖 · 搜索型硬饵 · 高频摆动

Crankbait · Search lure · Active action

DOTSEP 微物米诺
LURE / 004

MICRO

微物 · 轻量装备 · 精细作钓

Micro · Lightweight tackle · Finesse fishing

DOTSEP 路亚配件
TACKLE / 001

配件

TACKLE

连接环、别针、鱼钩以及其他直接影响拟饵表现的细节部件。我们关注重量、强度、耐久与匹配。

Snaps, hooks, rings and the small components that influence lure performance.

DOTSEP 配件与工具
TACKLE / 002

工具与连接

TOOLS & CONNECTION

从更好用的连接工具，到更适合真实作钓的细节装备。

Tools and details designed for real fishing situations.

DOTSEP 路亚周边
OUTDOOR / 001

周边

OUTDOOR GOODS

帽子、毛巾、服装与更多户外用品，让 DOTSEP 从水边延伸到日常生活。

Caps, towels, apparel and outdoor goods that extend DOTSEP from the water into everyday life.

DOTSEP 户外周边
OUTDOOR / 002

FROM WATER TO LIFE

不只为钓鱼而设计，也为每一次走进自然而设计。

Designed not only for fishing, but for every reason to step outside.

DOTSEP 品牌故事自然环境
ABOUT DOTSEP

从点开始

START FROM A DOT.

以路亚深入自然，也从自然重新理解产品。

We enter nature through lure fishing, and rethink products through nature.

SCROLL TO EXPLORE
THE DOT

探索自然之迹

Trace of Nature.

一阵风，一次抛投，一道涟漪，自然之迹无处不在。

循迹而行，奔赴山野，在自然的印记之中，开启一场永不停歇的探索之旅。

A gust of wind, a cast, a ripple. Traces of nature are everywhere.

Follow the trails, head for the wilderness, and embark on an endless journey of discovery amid nature’s marks.

DOT / ORIGIN / CURIOSITY / POSSIBILITY
DOTSEP 自然探索
WHY LURE FISHING

从路亚开始

WHY START WITH LURE FISHING?

从最接近自然起点的地方出发

水流、风向、涟漪、光线与鱼的活动，构成一场无法预设答案的过程。每一次判断与改变，都在重新定义人与水面之下的关系。

Start from the place closest to nature’s origin.

Water currents, wind directions, ripples, light and fish activity form a process with no pre‑determined outcome. Every judgment and adjustment redefines the bond between humans and the world beneath the water’s surface.

A LURE IS ONLY THE BEGINNING

点迹之旅无限边界

Journey of Dotsep, Boundless Horizons

鱼饵并不只是完成一次捕获的工具。它承载着设计、判断、试验，也记录着人与自然相遇时那些无法被预先定义的瞬间。

从一枚鱼饵开始，我们将探索装备、影像与更多户外生活方式，让每一次出发，都成为发现未知的一种方式。

A lure is more than a tool for a catch. It carries design, judgment and trial‑and‑error, and records those undefined moments when humans encounter nature.

Starting from a single lure, we will explore tackle, imagery and a wider range of outdoor lifestyles. Let every departure become a way to discover the unknown.

DOTSEP 户外自然探索
HOW WE EXPLORE

一起探索，从点出发

EXPLORATION IS MORE THAN GOING OUT.

点迹之间，不断探索新的产品。

Between traces of Dotsep, we keep exploring new‑product possibilities.

01 / OBSERVE

观察

看见风、水、光线以及自然正在发生的变化。

02 / THINK

思考

为什么产品应该这样设计，而不是那样。

03 / TEST

验证

把想法带到真实环境中，让水来回答。

04 / EXPLORE

探索

得到答案以后，再去寻找下一个问题。

DOTSEP 自然探索
EXPLORE FROM DOT

EXPLORE FROM DOT

对于世界，没有百分百的答案；从一个点开始，寻找答案。

There is no one‑hundred‑percent answer for the world. Start from a single point to seek it out.

探索产品EXPLORE PRODUCTS 进入社区ENTER COMMUNITY
03 / DOTSEP COMMUNITY

点迹社区

THE DOTSEP COMMUNITY

产品只是起点。这里记录钓手、产品、测试、鱼获，以及我们真正走过的自然。

Products are only the beginning. We document anglers, products, testing, catches and the places we actually explore.

DOTSEP 钓手
ANGLERS / 001

钓手

ANGLERS

不同的人，因为同一片水面相遇。记录真实的钓手与他们的故事。

Different people meeting at the same water. Real anglers and their stories.

DOTSEP 产品摄影
PRODUCT / 002

产品摄影

PRODUCT STORIES

从材质、轮廓到细节，用影像呈现产品本身。

Form, material and detail — product through image.

DOTSEP 精彩鱼获
CATCH / 003

精彩鱼获

CATCHES

来自钓友的真实鱼获与作钓记录。

Real catches and fishing reports from the community.

DOTSEP 泳姿测试
TEST / 004

泳姿测试

FIELD TEST

配重、鱼钩、泳姿、抛投距离，一项项验证产品表现。

Balance, hooks, action and casting distance — tested in the field.

DOTSEP 自然探索
FIELD / 005

点迹到过的自然

PLACES WE EXPLORE

记录风、光、水面与那些值得再次出发的地方。

Light, wind, water and places worth returning to.

DOTSEP FIELD TEST　/　ANGLERS　/　CATCHES　/　PRODUCT STORIES　/　LURE DESIGN　/　WATER　/　NATURE　/　DOTSEP FIELD TEST　/　ANGLERS　/　CATCHES　/　NATURE　/　EXPLORE
04 / FISH RESTORATION

点迹·自然之约

FISH RESTORATION

DOTSEP 定期发起放流与自然保护行动。我们根据品牌自身规划，在不同地区组织并参与自然保护活动，为水域生态与自然环境尽一份力量

DOTSEP periodically initiates fishery restoration and stocking activities. According to our own brand program, we organize and participate in responsible, science-based restoration activities in different regions, contributing to healthier aquatic ecosystems.

中国地区自然保护记录
REGIONAL RESTORATION RECORD
0 FISH PREPARED
代表已开展行动的省份，点击查看详情
代表其它待开展行动

如果您希望发起或参与所在地区的自然保护与放流活动，欢迎联系我们。

CONTACT DOTSEP →
所有已完成的放流活动将通过 DOTSEP 官方公众号公示，项目地点、时间与投放信息可查询。
Completed restoration activities will be announced through the official DOTSEP account, with project locations, dates and release information available for reference.
05 / OUR JOURNEY

点迹，正在发生

A BRAND IN THE MAKING

产品开发本身，就是品牌的一部分。我们记录思考、测试，以及每一次改变背后的原因。

Product development is part of the brand. We document the thinking, testing and reasons behind every change.

001

FIRST LURE / FIRST TRACE
01 / IDEA

第一款饵，从一个想法开始

THE FIRST LURE BEGINS WITH AN IDEA

从真实作钓场景出发，寻找属于 DOTSEP 的形态与表达。

Starting from real fishing situations, we search for a form and expression of our own.

02 / FORM

为什么是这个外形

WHY THIS FORM?

外形不是装饰。它决定水中的姿态、受力方式与最终动作。

Form is not decoration. It shapes balance, resistance and movement underwater.

03 / BALANCE

配重与鱼钩，都是动作的一部分

BALANCE IS BUILT FROM EVERY DETAIL

配重、导环、鱼钩与连接环共同决定一枚鱼饵的最终状态。

Weight, line ties, hooks and rings define the final state of a lure.

04 / TEST

让水来回答

LET THE WATER ANSWER

抛出去、收回来、观察泳姿，再决定下一次修改。

Cast, retrieve, observe and revise.

05 / FUTURE

从第一款，到一个完整的产品世界

FROM ONE LURE TO A PRODUCT WORLD

路亚鱼饵只是第一步。未来进入配件、工具、服装与更多户外场景。

Lures are only the first step. The future expands into tackle, tools, apparel and more outdoor experiences.

下一次，从哪里出发？

WHERE DO WE GO NEXT?

DOTSEP 不把产品线设定成一张固定清单。每一件新产品都应该来自真实使用、真实问题与真实探索。

DOTSEP is not building a fixed checklist. Each new product should come from real use, real problems and real exploration.

TRACE NATURE / FIELD NOTES

去水边，
也去更远的地方。

GO TO THE WATER.
THEN GO FURTHER.

自然不是品牌故事里的背景，而是产品真正被验证的地方。我们记录到过的水域、山林、风与光，也记录每一次重新出发。

Nature is not a background for the story. It is where products are truly tested. We record the water, mountains, wind, light and every reason to return.

01

真实

REAL

产品回到真实水域与真实使用。

Products return to real water and real use.

02

克制

SIMPLE

少一点装饰，多一点产品本身。

Less decoration. More product.

03

探索

EXPLORE

保持好奇，持续走向未知。

Stay curious. Keep moving toward the unknown.

04

长期

LONG TERM

不追逐短期喧闹，积累长期品牌价值。

Build lasting value instead of chasing short-term noise.

06 / CONTACT & COOPERATION

一起探索

LET'S EXPLORE

如果你希望与 DOTSEP 一起探索产品、内容、户外体验或品牌合作，欢迎与我们联系。

For product, content, outdoor and brand collaborations, contact DOTSEP.

BRANDDOTSEP / 点迹
WEBSITEdotsep.com
EMAILinfo@dotsep.com

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